As both new and old social media platforms compete for their attention, a new report helps visualize the changes many users face. Users are moving to other online communities as a result of the movement.
In the midst of Musk's takeover, it has been more chaotic than ever. Since Musk closed the $44 billion deal to purchase the bird app, he's shared conspiracy theories, antisemitic rhetoric has spread, and users will have to pay $8 to be verified on the platform.
Users are either maintaining their accounts or starting new ones somewhere else in response to his antics.
According to a report published on Friday by Dewey Square Group, the movement has not slowed down.
Tim Chambers, a principal and project lead at Dewey Digital, the media arm of Dewey Square Group, told Insider that his team wanted to understand why people are leaving.
Chambers said it was important for them to be able to see if people were leaving or going somewhere else.
Users who added alternative social media accounts to their bios, users who asked people to follow them on different social media platforms, and app downloads over the same time period were used by Chambers' team to make their conclusions.
Mastodon is growing at a rate of 1.5 million new users per month. Since Musk's takeover, Mastodon account names have been added to the bios of more than 90,000 users and mentioned by users nearly 200,000 times.
The report said that this is the most emerging social platform.
The creator of Mastodon was a German software developer. The 29-year-old said in an interview with Time Magazine that he began coding Mastodon after becoming annoyed with the social networking site. Being able to express myself online to my friends through short messages was important to me, important also to the world, and maybe it should not be in the hands of a single corporation.
There is not a single server, company, or person running the platform. It was related to a feeling of distrust of the top-down control that was exercised by the social networking site.
The network had over one million monthly active users on November 6. The founder said it was cool.
The special correspondent at Vanity Fair made the switch to the app. It's not as light and easy to use, but it's 44 billion dollars cheaper.
It shows how easy it is to move from one platform to another.
While she doesn't have any plans to leave the app, she will if Musk goes down that path. The "N-word" and other forms of hate speech were used by online troll in the days after Musk's takeover.
As soon as there is a good alternative, I will go there.
Adam Davidson has been using Mastodon for the last few weeks after having it for four years. He told Insider that he wanted to explore other social networks because he was getting the worst out of himself on the micro-blogging site. He said that the social networking site monetizes engagement. Mastodon is focused on conversation.
—Adam Davidson @adamdavidson@journa.host (@adamdavidson) November 7, 2022
The server was created for journalists. Davidson has run into some difficulties after the server surpassed 1000 users. He told Insider that after he made the server, 184 trollies signed up and began sending hate mail to those in the group. He was able to moderate the hate speech when he was an admin.
Another challenge that's come up is some server admins approaching him with concerns about not wanting reporters to use the social network for stories or sources.
"Mastodon historically has been a lot of academics, a lot of activists, and not a lot of journalists."
Mastodon provides a number of benefits that are not available on the bird app, such as access to people having expert conversations without the hostility that has become normalized on the bird app.
Another report will be done by Dewey Digital. Chambers told Insider that executives at the micro-messaging service should be keeping an eye on migration trends.
Chambers said that he was watching closely and that he believed teams inside the micro-messaging service were also.
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