On Saturday, Musk explained why he suspended West's account. Musk allowed West back on his account. West was locked out of his account due to hate speech.

Musk said he would be less restrictive with content moderation than his predecessors. Advertisers stopped their advertising because they were afraid of their brands appearing alongside hate speech.

Musk might offer insight into where he will draw the line on moderation in the future.

The account was suspended after West posted a picture of a swastika. During an appearance on Alex Jones' show, West praised Hitler and insisted that he did good things as well.

Incitement to violence ‘against the law’

Musk said that it was against the law in the US to encourage violence. It's not a good way to post swastikas, and it's also not a good way to encourage violence.

He said, "That was definitely inciting me to violence, because I wanted to hit him." It is not cool.

Musk had said that he tried his best. He again violated our rule against inciting violence. There will be a suspension of the account.

In the Q&A, Musk stated that Apple is the platform's largest advertiser. He said thank you to other advertisers for coming back.

Musk’s content moderation plans for Twitter

Musk has fired a lot of employees involved in moderation on the platform.

According to the company, it favors restrictions on distribution over the removal of certain speech.

Despite significant user growth, hate speech impressions are still declining. It doesn't mean freedom of reach. Positiveativity will get more reach than negativity.

The Center for Countering Digital Hate, a London nonprofit, said on Friday that the number of dailytweets containing slurs was much higher than before Musk took over.

The Impact Report newsletter will look at how ESG news and trends are shaping the roles and responsibilities of executives. You can subscribe here