Apple and Amazon are said to be planning to return to the platform very soon, in a set of moves that are likely to offer some relief for the social media company after a massive exodus of advertisers.
There was a brief feud between the two companies.
While addressing his followers in a live audio broadcast on the social networking site, Musk acknowledged that Apple was the biggest advertiser on the platform.
Forbes reached out to Apple for comment, but the company has not commented on removing or restoring ads on the micro-blogging site.
According to the tech news site Platformer, Amazon may soon follow in Musk's footsteps.
According to an unnamed source, Amazon plans to spend $100 million per year and is waiting for some security improvements to be made to its ads platform.
Musk sent out a note to thank advertisers for returning to the platform, a change from his earlier combative tone where he threatened to "name and shame" companies.
The return of Apple and Amazon's ad dollars comes at a critical time for Twitter, which has been bleeding advertisers at a rapid pace. The platform has seen a surge in hate speech since Musk took over. The company's ad revenues were 80% below expectations in the week leading up to the World Cup, according to the New York Times. The company expects to lose $12 million in revenue from the U.K. because of the advertiser exodus.
It's not clear if the return of spending from Apple and Amazon will help the company overcome its shortfall from the loss of several other brands.
The Wall Street Journal reported last week that advertisers were being offered huge discounts in order to return to the platform. Double benefits were offered to any advertiser willing to spend more than half a million dollars. It's not clear if the return of Apple and Amazon is negotiated.
The end of a feud between Apple and Musk is likely to be signaled by the return of advertising on the social media site. The feud was fanned by the CEO, who wondered aloud if Apple hates free speech and his supporters. It's not clear what this means for the relaunch of Twitter Blue, the $8 per month subscription service which offers a verified badges to any users willing to pay. The launch of Blue was delayed this week in order to circumvent Apple's 30% fee on all in-app purchases made on the iPhone. Musk and his team were trying to get around this by removing Blue subscriptions as an in-app purchase from the iPhone app. The social media company would likely agree to pay the so-called 30% "Apple tax" on subscriptions in order to resume advertisements on Apple's website.
Apple is "fully" advertising on the micro-blogging site again, according to Musk.
As Musk takes issue with Apple store fees, the launch of the blue product was delayed again.
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