Tech’s growth story shifted this year. How has that impacted transparency?

Some people would call his competitor a media darling. The investors were interested in the competition's story. Key customers were helped by the interest that was shown. The cycle continued. Earned media has the power to be a kingmaker, and that's what Chattha took with him when he sold that company.

Over 600 companies have been launched by VSC, a public relations firm that was founded by Chattha. A $21 million venture firm has been introduced by the firm to back the companies it advises. To add some skin to the game.

In the 20 years since, chattha has thought about how tech has impacted its relationship with media, the power of sharing real numbers, and whether founders should prepare to fall on their swords in the name of transparency.

“I think it’s a dangerous thing. It’s like water. If you don’t have publicity, you can be dehydrated. But if you have too much you can drown.” Vijay Chattha

If you prefer audio over words, take a listen to my entire conversation with theentrepreneur, it can be found anywhere you listen to a podcasts.

You can read the excerpts below for your pleasure.

When it comes to sharing hardship publicly, what is your temperature reading?

The founder determines it. Is it their first start up or their second? The more successful you are, the more wisdom you have, the more transparent you are over time. The first-timers are under a lot of pressure to do whatever they are told to do. They have to do it They are worried that the competitors are reading it.