Booking volumes for Holland America Line on Black Friday hit a record high in the U.S., with volume for the day close to 20 percent higher than in the previous year and more than 10 percent higher for the period from Black Friday through Cyber Monday.

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In Alaska, Holland America Line has an exclusive Alaska Up Close experience.

Black Friday bookings for Alaska were up more than 60 percent compared to the same time last year.

Guests from Holland America went on a shopping spree this weekend, but it wasn't at the mall, according to the president. In Alaska, where we are the pioneers of cruise travel and the only cruise line with owned land operations, we are very pleased to see that demand is playing out in such a significant way.

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