Broken EV chargers are a huge turnoff for electric car drivers and prospective buyers. That signals a growing business opportunity for startups racing to keep those plugs up and running.

Over the next 10 years, automakers are pouring billions of dollars into majority-EV lineups. It's difficult to convince drivers to switch from owning a gas car to one that requires charging. It could be confirmation of their fears about EV ownership if a driver makes that switch and finds a plug that doesn't work.

It's hard for EV drivers to find a public charging station. It's not uncommon for the charger to not work when they happen to do it. The plug can be damaged or the station can be vandalized. If it's the only charging point on a driver's route, they could end up stranded.

While charging outfits are concerned with getting plugs in the ground, there hasn't been a lot of attention given to maintaining them once they are live.

ChargerHelp is a startup that stands to move in on that opportunity.

The two-year-old Los-Angeles based company is developing an electrical workforce across the country to be able to come to the rescue when needed.

Terry, who was named one of Insider's 100 People Transforming Business this year, said customer experience was the biggest area of opportunity. We need a lot of help to improve the experience of mass adoption.

How bad is the problem?

It isn't always an option for EV drivers to charge at home. Plugging in at work or a public station is the only way they can do it. Those who don't have plugs at home still rely on the public charging network.

Even as more charging stations came online, customer satisfaction with public charging dropped from last year. Operability and maintenance were found to be the most important issues.

The fix

In order to help the owners of public stations keep their stations up and running, the company has expanded its services. A team of technicians can be sent to a station to fix things.

There aren't many competitors yet, but Terry expects others to come up. It's crucial that EV adoption is encouraged and that the EV transition is equitable.

Terry said that one of the things he likes about the industry is that it talks about equity. I'm afraid that we won't see how it's not just talking about it. The shift is a bigger one.