The new "it's time for RCS" post is part of the crusade to convince Apple to use the standard. The messaging standard is designed to replace the current SMS messaging standard.
It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, as well as adding more reliable group chats across different devices. Apple is not budging when it comes to adopting RCS, despite the fact that it has been pushed bygoogle for a year.
The first text messages were sent on December 3, 1992 and this week marks the 30th anniversary of the standard. Apple is being called out for dragging its heels.
End-to-end encrypted messaging is something that would be possible with the use of RCS. Real-time typing indicators, higher-quality photos and videos, and more control over group chats would be standard features on both phones.
Major mobile carriers and manufacturers have implemented RCS support. Apple continues to be the only holdout, and the company has yet to acknowledge the efforts of the other side.
There is no word on when support for RCS may be implemented. Tim Cook said that it is not a priority. Cook doesn't hear users asking for a lot of energy to be put in on that.
Cook suggested to the reporter that he upgrade his mother's phone to an Apple device. He told you to buy your mom an Apple product.
Apple's lack of adoption for the feature has encouraged Apple customers to ask Apple to fix what's broken by using the feature on their phones instead of texting. Nothing has caught Apple's attention so far, despite the anti-Apple ads published by the internet giant.
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