More than 100 agents have signed up to attend the awards ceremony.

The event is taking place at a hotel in Cyprus.

Sir Lee Pearson, the 14-gold medal winning Paralympian, who spoke at the company's event last year, will be joining the delegates in Paphos to unveil a "money-can't- buy" prize for five agents.

Si Morris-Green, the agency sales and marketing director, said that the event was not a conference.

He said that they wanted to take a different approach to this year's event.

Our agent partners will be updated on our plans going forward but will also be entertained by a host of acts we're taking with us to Cyprus to perform. A DJ will play for the duration of the event.

The event will take place in one of the UK's most popular holiday destinations, where we will recognize, reward and celebrate the hard work of our travel trade partners.