The streamer currently has a relatively small group of subscribers who it invites to preview upcoming projects and give feedback, but that number is about to grow as it looks to maximize its profits in an increasingly competitive market.
According to the Wall Street Journal, the Preview Club program will be open to tens of thousands more subscribers across the globe in order to glean reactions from people that might end up being used to make last-minute changes to the streamer's films and movies.
The creative team made changes to the movie after a small audience said that it was too self- serious.
The push to grow the Preview Club comes at a time when the platform has moved to cap its spending on content at $17 billion. While it wants to know if people are enjoying all of the content it creates, it also wants to know how to maximize its investment.
The studio can never truly know when one of its projects will take off, which is why it has been transparent about how hyper focused it is. It is going to start by reaching out to more of its subscriber base and inviting them to become part of the larger machine as it searches for more ways to keep people paying for its increasingly more expensive and harder to share services.
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