The world's wealthiest man pleaded for users to post more on the social media site as the firm reportedly dangled a lucrative offer to advertisers who drive a majority of the company's revenue
Before Musk took over, advertising accounted for most of the revenue.
According to an email sent to advertisers seen by the Wall Street Journal, companies who spend more than half a million dollars will receive a 100% match on their spending.
It is intended to make it worth it to get any paused advertisers to reactivate, according to an internal message seen by Platformer editor.
Musk, who has frequently bragged about an increase in daily active users at Twitter, also posted Thursday afternoon, "If I may beg your indulgence, please add your voice to the public dialogue"
Dozens of companies have stopped marketing on the site, including giants like General Mills and Pfizer, as well as car companies like Ford and Audi. Ad revenue was the main source of revenue for the company, accounting for over a billion dollars of the company's total revenue.
Musk publicly sparred with Apple, the world's largest company by market cap, this week, claiming the Silicon Valley titan "hates" him and stopped advertising on the platform.
free speech,” an apparent reference to Twitter’s recent reinstatement of various previously banned accounts, including former President Donald Trump’s. Musk, who also accused Apple of considering banning Twitter from the App Store, quickly backtracked, saying there was no truth to his App Store allegation after a meeting with Apple CEO Tim Cook at Apple’s headquarters.Our estimates show that Musk is the wealthiest person in the world with a $198.4 billion fortune, but his net worth is down since it peaked at $320 billion last year. Musk has lost a lot of his wealth due to the free-falling stock price of his electric vehicle company, which he leads as CEO.
After Tim Cook met with Musk, Musk said that Apple never considered pulling the social networking site from the app store.
Here are the other companies that are rethinking their ties.
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