According to Andy Jassy, the antisemitic film will not be stopped by Amazon.
Since Irving shared the link to the documentary with his millions of followers, pressure has been mounting on Amazon to stop selling the film. The filmcovers the true identity of the children of Israel, according to the synopsis on Amazon.
At The New York Times' DealBook Summit in New York City, Jassy said it is difficult for the company to decide what content crosses the line.
The Times quoted Jassy as saying, "As a retailer of content to hundreds of millions of customers with a lot of different viewpoints, we have to allow access to those viewpoints even if they are objectionable."
He said making decisions about what content to take down is more straight forward in some cases.
Dozens of celebrities, public figures as well as Jewish organizations and the Nets have called on the company to take down the film or add a statement explaining why the documentary is problematic.
The newspaper was told earlier this month by Amazon that it would look into adding a warning on the main page. That didn't happen.
The company that is based in Seattle did not reply to a request for comment from The Associated Press. Jassy, who is Jewish, said that scaling that more broadly could be a challenge.
He said that they have a lot of customer reviews. Customers do a good job of keeping an eye on other people.
Irving was suspended by the Nets for refusing to apologize for the NBA posting a link to the film on its website. After issuing an apology, he came back. He didn't play in eight games.
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