Amazon DataZone, a new data management service, was announced at the re:Invent conference. Machine learning is being used to help businesses build data catalogs and make it easier for people to find it.

We need to make it easy for the right people and applications to find, access and share the right data when they need it, and to keep data safe and secure. Adam Selipsky was the keynote speaker.

Users will be able to manage and govern this data with the tool. Ensuring that the right users have access to the right data, without compromising personally identifiable information, has been a problem for enterprises for a long time.

The data zone makes it easy for admins and data stewards to manage and control access to data. It makes it easy for data engineers, data scientists, product managers, analysts and other business users to discover, use and collaborate around that data.

Users of DataZone will have access to a portal where they can set up their data catalog. Once DataZone is connected to a data source, it will use machine learning to populate its catalog and users will be able to add additional labels and descriptions.

In an announcement yesterday, the company said it would give users the tools they need to control where their data is stored and accessed. The focus of DataZone is not on digital sovereignty.

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