Polestar is building a bike. Polestar is working on a battery-powered two-wheeler along with Sweden's Allebike, with which it had previously worked on a Polestar- branded nonelectric mountain bike, according to Thomas Ingenlath, the company's CEO.
Ingenlath is aware of how it looks when a car company strays into the bike lane. Ingenlath disliked the marketing stunt of buying a bike and putting your brand on it.
Ingenlath is right to be skeptical. When you hear about electric bikes, it is usually just a brand licensing deal. Think Jeep, those Hummer bikes, or the most recent Hummer e-bike. It is often a project that ends up falling victim to corporate cost cutting.
I didn't like that marketing stunt of buying a bike and putting your brand on it.
Polestar's first e-bike won't be a license deal. The frame of the mountain bike that Polestar made with Allebike is their own. The way bike engineers fight for each and every gram is something Ingenlath admires.
He said that they were looking into it.
Polestar is not the only car company that sees potential in e- bikes. The Sport and the Cross are electric mountain bikes. The Croatian e-bike company Greyp has been acquired by the German automotive company.
A pair of rad-looking e-bike concepts have been released by BMW. Rivian has applied for a trademark for a new line of e- bikes.
Polestar has collaborated with both Allebike and Cake on a custom version of the Makka moped. The concept was described as a new and unique electric mobility bundle that combines the all-round road capabilities of the Polestar 2 with the inner-city convenience of the CAKE Makka.
Polestar's new e-bike could be marketed using similar terms. Ingenlath said that he was for the plurality of mobility. People would say, 'Oh, we don't need cars.' We definitely need cars. I like to own a vehicle. I would like to not use it often. When I want to use it, I would.
He said, "Anything that can be used for transportation." Don't mix it together.
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