Contributors' opinions are their own.

There is a chance of a war with Apple Monday. Tim Cook hates free speech and the tech giant stopped buying ad space on the social media site, according to the new owner.

Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?

— Elon Musk (@elonmusk) November 28, 2022

Musk said that Apple threatened to remove the micro-messaging service from its App Store but wouldn't tell him why. He used a meme to critique Apple's 30% fee for app store purchases. The sign was altered to say "Pay 30%" or "Go to war", with the car in the image going towards war.

The meme was a reference to Musk's previous criticisms of Apple's app store fee.

According to the Wall Street Journal, Apple is one of the biggest advertisers on Twitter, spending an estimated $39 million to advertise on the site during the first 10 months of the year. If the company's business is lost, it could have a big impact on the company's bottom line.

General GM, General Mills, and Pfizer are some of the companies that have stopped advertising on the social networking site. There are concerns about brand safety for all of them, as Musk has declared himself a free speech absolutist and reactivated many controversial accounts previously kicked off the site.

Apple has yet to respond publicly to Musk's comments, but in what could be a telling move, the head of the App Store left the social networking site after Musk said he would revive the account of Donald Trump.

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