Musk was mocked by the site's users for his lack of understanding of free speech and successful persuasion techniques, even though he tried to shame Apple into advertising. It looks like Apple isn't advertising as much on social media since Musk took it over. Over $750 million in advertising has been spent on the platform by 50 of the top 100 advertisers. One reason for the post-Elon exodus may be the fact that racial slurs have soared on the platform since Musk purchased it. Musk thought that it was a good place for the tech giant to advertise since so many people use Apple products. His approach to persuading the tech giant to restore its advertising seemed to be an attempt to shame it into advertising. “Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” Apple has mostly stopped advertising on Twitter. Do they hate free speech in America? — Elon Musk (@elonmusk) November 28, 2022 The First Amendment doesn't say anything about advertising on social media, but it does say that one won't be arrested or charged just for engaging in non-violent speech. Apple hasn't responded to Musk's message, but many people did. They used the occasion to mock the tech mogul and show him what free speech is all about. Ok, clearly this is a "thing" with you. Let's try this: #FirstAmendment applies to actions by federal, state, local governments not privately owned entities like Twitter. Apple may not like the tenor of the speech on this platform since you bought it and is free to go elsewhere. https://t.co/Bg2fosWNty — Michael Steele (@MichaelSteele) November 28, 2022 Yeah one way to do business is to harass and defame your potential clients in public. Elon Musk- looking more desperate by the day and driving out his revenue base. Enjoying watching him drive Twitter into the ground. https://t.co/VU3mKVvYcK
Cristina Tzintzn Ramirez wrote about it.
I realize this is a difficult concept, but there's literally *nothing* about "free speech" that *requires* a private corporation to advertise on platforms amplifying messages with which they disagree.
If free speech is anything, it's the right of that corporation to *not* do so. https://t.co/afunDJ5PyG
— Steve Vladeck (@steve_vladeck) November 28, 2022
This makes no sense.
Not buying clothes from @Gap doesn't mean you're a nudist.
Not buying groceries at @WholeFoods doesn't mean you're on a food strike.
Twitter is one of many media platforms advertisers can choose to do business with. https://t.co/98VTDHljPr
— Stephanie Ruhle (@SRuhle) November 28, 2022
New definition of "free speech": paying to advertise on Elon Musk's personal platform!
I continue to be amazed at Musk's strategy of insulting and demeaning Twitter employees, users, and advertisers. This will make for quite the HBS Case Study in years to come. https://t.co/do17n4yFNj
— Max Boot 🇺🇦🇺🇸 (@MaxBoot) November 28, 2022
apple: *trying to sell as many iphones as humanly possible*
elon: why do you not want to be associated with my nazi frog meme friends? does this frighten you? https://t.co/vRwLj2B14P
— Oliver Willis (@owillis) November 28, 2022
As the owner of this site, you are tweeting like a drunk 15 year old who just discovered Adderall. It’s not exactly a great business model for attracting corporate partners. https://t.co/2EciGSdw7C
— Josh Gad (@joshgad) November 28, 2022
One person said that free speech wasn't Musk's concern, but that it was a "pre-emptive shot" in case Apple pulls the app from its App Store.
Later in the day, Musk posted a message suggesting that might be the case.
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