KimKardashian, one of the most well-known celebrity supporters and a face of the brand, said Sunday she is rethinking her relationship with the firm after it apologized over a photo posted on its social media profiles.
Children holding purses of teddy bears which were wearing harnesses and gear were featured in a holiday ad campaign for the brand.
A 2008 Supreme Court decision dealing with child pornography was included in a purse ad.
After many on social media called the campaign featuring children inappropriate, Balenciaga removed the photos from its social media accounts and issued an apology, saying "our plush bear bags should not have been featured with children in this campaign."
On the same day as the purse campaign, the brand issued a second statement apologizing for showing "unsettling documents" in it and saying it "strongly condemns" abuse of children.
In a Friday court filing in the Supreme Court of the State of New York for the County of New York, Balenciaga issued a summons against production company North Six and set designer Nicholas Des Jardins.
She issued her first statement on the scandal on Sunday, saying that she was "shaken by the disturbing images" and that she spoke to people at Balenciaga.
Any attempts to normalizing child abuse of any kind should have no place in our society. I am rethinking my relationship with the brand due to their willingness to accept accountability for something that should have never happened to begin with and the actions I am expecting to see them take to protect children.
A small amount. As of press time on Monday, shares of Kering, the parent company of Balenciaga, were down by that amount.
Demna Gvasalia has been the creative director of the company. He was credited with positioning Balenciaga as an embodiment of a certain surliness towards big corporate fashion and as the cool brand on the planet.
In the last year, she wore head-to-toe gloved jumpsuits from the brand and wore an all black gown to the Met Gala. She was shown walking in a fashion show and talking about her partnership with the brand in a recent episode of her family's show. The two had a close relationship. He made several antisemitic remarks and one of the first brands to cut ties with west was Balenciaga.
The people are not having it because of the photo shoot that included kids holding bears.
KimKardashian is rethinking a relationship over child images.