Contributors' opinions are their own.
The process of acquiring customers will become more mature as thePLG motion becomes more popular. The stages of customer acquisition are showing up more and more in line with the inbound marketing strategy.
The four stages of the PLG are activated, adopted, adore and advocate. The inbound flywheel has three things to do. The more you learn, the more you can do to succeed. I don't think these reflect the principles of product-led onboarding.
Customer-enabled growth is related to product-led growth.
It is not possible to set the scene at the point someone signs a contract. It is agreed that onboarding should start at the first point of contact. This could be an ad, a social media post, an event or a speculative email, and each of these must set the tone for the following activities and actions. The four principles are what they are called.
Making the unfamiliar familiar is marketing's biggest challenge.
The platform is familiar to free users.
It's freemium to paid users.
A paid user to a product champion is a peer-led process.
When used in a cumulative or combined strategic approach, some of the tactics and strategies can be applied in silos. In more detail, let's talk about these.
Product-led companies start with marketing. There is a natural flow from here. What is the best strategy for focusing on B2BSaaS? I think it's the inbound marketing strategy, but there are other channels you can use.
It's possible to dominate a single channel, but it may not be beneficial to your long-term goals. For content to succeed in today's overcrowded online world, you need email marketing, paid advertising, and social media marketing to distribute it.
Multi-channel persona-led inbound marketing is the only option. You will need an inbound and account-based marketing strategy for continued success if your platform sells to the enterprise. You need a strong messaging strategy on your website's copy to get people to try it.
What is inbound marketing, and why does it matter?
Once you've maximized your marketing strategy, you want to make sure your process works well. You need a framework or combination framework to do this.
Customer acquisition will heat up if you nail this stage of the process. I've given you the tools to do it, and I'm still giving you more.
The articles I've shared with you in the hyperlinks will give you and your team more value guidance and context, but there's more to it than that. The tools come in the form of something.
There is a pendo.
There is a flow of userflow.
The person is a chameleon.
It's time to heap.
There is amplitude.
There is a mixpanel.
Full story
There's more than one tool you can use to understand if your product is delivering the value you set out to deliver and how you can deal with them. Reducing the time that users take to recognize the true value of your product is one of the ways that you can maximize yourPLG platform for value.
To understand how to build and focus on future product and feature releases, you need to keep maximizing.
The final principle is to make it easier for your cheerleaders to invite their friends and colleagues. Your best users can't help but talk about you and hype you up if you build a product that is so good, so valuable and so necessary.
You want your platform to be a hero in the story of these users. How do you get that done? This one is likely to take care of itself if you nail the first three. To treat this phase like a partnership channel is not a sales team's job.
You can add the ability to invite and share from their account, that's standard these days, but ask your team how we can easily invite and onboard new users on our behalf. You can figure that out by going to a champion committee.
It is possible to turn strangers into loyal customers with user onboarding.
I hope you liked this take on the four principle stages of onboarding for product-led growth platforms and that I have given you enough for you to return to your teams. This framework will allow your organization to become more embedded and cross-functional, which will benefit the whole go-to-market motion.
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The pitch scored a $250,000 investment.
The employees were told to go home. Them will be invited to come back.
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