According to the Financial Times, Adidas will look into the matter of whether or not West acted in a way that was inappropriate. The shareholder asked the German sportswear giant for information about the alleged events. According to a report by Rolling Stone, Yeezy staff were shown explicit material of KimKardashian by West.
The report states that West showed them an explicit video of his former wife.
According to Rolling Stone, the former staff of the rapper wrote an open letter accusing Adidas of turning their moral compass off because of his problematic behavior.
Adidas told Insider that it was not clear if the accusations against the rapper were true.
"We take these allegations very seriously and have decided to launch an independent investigation of the matter immediately to address the allegations," the company said.
The adidas partnership was terminated due to hate speech and offensive behavior. We have been talking to our employees about the events that led us to end the partnership. They have our full support as we work through the details of the terminated relationship.
According to five former employees, Ye told staff to make him a shoe that he wanted to use. According to reports, they said there was no investigation into the incident. According to the Financial Times, Jane Werning, head of ESG at Adidas shareholder Union Investment, said that the management and the board need to be aware of the allegations.
Nine years after his antisemitic remarks on social media, West's partnership with Adidas ended.
Adidas said it would take a $247 million hit to its profits because it ended its partnership with West.
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