It wasn't until they went to art school that they realized they could make a name for themselves.
I was willing to eat anything for my friends to enjoy. Betchik, who makes and sells jewelry from their basement in Ohio, remembers when she would take a packet of Ketchup from the diner and suck it up. I realized I could do this on the internet after doing that a lot. I thought I could entertain people.
The jewelry maker was at an art school in Cleveland where they befriended a group of performance artists. Betchik's food performances became their own kind of art once they began performing on TikTok.
People can't look away when there's a car crash or a train wreck.
The first few posts were sent out to a small group of friends. A month later, clips of Betchik eating bologna glazed in Jolly Rancher-based syrup and instant hot chocolate brew in hot dog water began to get a lot of views from people outside of their social circle. They scored their first truly viral video in 2021. The clip was watched more than a million times and generated a string of copycats.
It looked like Betchik was on to something. People were interested in what was happening. The more outrage they caused, the more people would follow them. The official account ofelis_kitchen has attracted more than 100,000 followers.
There is a lot of disgust and fascination. I enjoy hearing people say that I am compared to a car crash or a train wreck.
The most common question in the comments is if Betchik is doing all this for attention. Betchik confirmed that he is. I try to take time out of my day to respond to commenters. I am indeed.
One of TikTok's premiere rage-bait chefs is Betchik, who makes videos of gruesome and often disgusting recipes and then consumes them in front of a camera. Most creators in the space claim to be driven by curiosity, but their reliance on outrage to fuel their online presence is obvious. When it comes to TikTok and other platforms, engagement is favored by the algorithms.
The rage-bait chef genre is both distinct and diverse. The creators of the countertop mac-and-cheese video and the TikToker who made a banana-filled pastry with a catheter-like tool are examples of some of the members. The Shaba Kitchen brought terrifying chicken lollipops and strawberry and chocolate cream cheese spaghetti to TikTok, but they seem to be trying to make innovative food, even if the results can be frightening. One TikToker recently went viral with a video of a woman cooking a vagina-shaped chicken breast, which was backed up by a claim that creators like Ferreira are making sexy content. Ferreira and The Shaba Kitchen didn't reply to requests for an interview
Members of the niche insist that their intentions are pure. You start to see a lot of crazy cooking channels and recipes on the internet, and you wonder what it would be like to make this. Jane Brain is a rage-bait chef from Ontario, Canada with over 200,000 followers on her TikTok account. Her real last name was requested byBrain for privacy reasons.
A chicken baked in a pumpkin is one of the most popular videos on Brain. Brain samples her creations at the end of clips that viewers are surprised to see. Brain shoots and stars in most of her TikToks with her creative partner and best friend, Emma. It is unfair to judge for myself.
Some people claim to seek out bad recipes in order to see if their skills can improve the end product. Liz and her partner, a 30-year-old man, have more than 50,000 followers on their joint account, and their most popular videos include their attempts to recreate the worst-rated mac.
Many of the worst-rated recipes online have a mixture of one-star and five-star reviews. I wondered where the truth was. What's going on here? I wanted to know if they were bad.
Content that sparks outrage in viewers makes sense according to experts. Steve Rathje is a researcher at New York University who studies social media, politics, and misinformation. He has written about how strong emotions like outrage and hate can drive the popularity of social media posts.
The kind of content that gets attention online may be creating perverse incentives for the creation of polarizing content.
The art of keeping viewers engaged with each recipe can take a long time and is not easy to capture attention over time. Betchik has spent as much as five hours threading raisins on to spaghetti strands.
They think they have found the recipe for success: ruining popular recipes. People will be upset about using foods that they associate with their childhoods. The frozen SpaghettiOs were used as bread in a version of the sandwich. The video has been viewed over 2 million times. Betchik eats roughly 60 percent of their creations and tries to compost or reuse the remainder. Sometimes I go over that line.
Brain is against food waste and often takes her successful recipes to friends and family who now look forward to her video shoots. She admits that she has struggled with a few recipes. Brain's expressions seem strained when she tastes the food in some of her videos. When I bring the fork up to my mouth, I think viewers can see the expression on my face.
Rage-bait followers seem to be very happy when such moments occur. They leave comments saying they are happy about the food, tag friends and other things. Their viewers were angry because of everything from their Canadian accents to their appearance. Their comment section is filled with venom over everything from the American pancake to the choices in the kitchen. The idea is to see if the recipe works as it was intended. They missed the point of the video.
The chefs have given way to a horrible food economy on TikTok, in which other people stitch the videos of rage-bait chefs to get views of their own. The creators who have built large followings by reacting to shocking videos, including those of rage-bait chefs, are the ones who have been stitching Betchik's videos. Someone needs to react to those people.
The TikTok vibe shift is not good according to experts. He said that people stop and pay attention to negative content because they can't ignore it. I don't think it's good for the world
Betchick doesn't believe that hate-based content is bad if it focuses on food. People who watch my videos are able to find joy in the amount of hatred they feel. I might as well help them out.
It is a sentiment that Brain can understand. She has seen how much content can be produced from a single questionably executed recipe, even though she doesn't see herself as a rage-bait chef. She thinks that tapping into the trend for financial gain is a smart move if you are prepared for the comments.
If your goal is to make as much money as possible, and if hate and anger is the way to do that, then I can see why you would do that. Each of them has their own one.