The newly created role of national retail engagement manager will be taken on by Nicky Yates.
Yates worked at the experiences provider for a number of years.
She will come back to Attraction World in January to work on increasing and growing engagement between the brand and retail partners.
World Attraction plans to hire a trade engagement manager.
The Attraction World Group has partnerships with tech companies.
Yates said that his love and passion never waned after he left Attraction World. I feel like I am coming back to where I belong.
I would have World Attraction running through the middle if I was a stick of rock.
Kelly Hayre said, "As the travel industry continues to bounce back, it's the perfect time to begin putting our plans and visions in motion."
She will be an incredible addition to the team as she has a wealth of knowledge.
With so much change over the last few years, it's time to ramp up the engagement, rebuild our foundations and continue to grow the incredible partnerships we have already established
"We can't tell you how happy we are that Nicky has decided to return to his hometown."
The passion that she has for Attraction World is unparalleled and she will be great in this newly-created role.
The feedback from our amazing agent partners was that they wanted us to shout louder about what we do and how we do it.
No one shouts louder or is more visible than Nicky so we couldn't be happier to have our own lioness back into the family.
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