A long-term commercial agreement has been reached between InterContinental Hotels Group and Iberostar Hotels and Resorts.
As part of the partnership, Iberostar will retain 100 percent ownership and add up to 70 hotels, around 24,000 rooms, under the Iberostar Beachfront Resorts brand.
The first properties to join the system will be located in Mexico, the Dominican Republic, Jamaica, Brazil and the Canary Islands.
There will be more properties in Spain and other popular resort destinations in Southern Europe and North Africa in the next two years. There are less than 20 resorts in the countries where the Iberostar Beachfront Resorts properties are located.
"As we continue to expand the footprint of our world-famous brands, we are always looking at exciting, sustainable growth opportunities that can further enhance our offer for guests and owners." Guests have told us that they would like to see more resort and all-inclusive destinations in our portfolio.
Barr continued, "We are delighted to address that by working with such a well-minded, experienced and like-minded partner as Iberostar, and to see more amazing hotels join our system that continues I hg's growth in so many of the world's most attractive markets and Further opportunities for growth with exclusive partners are being explored.
The portfolio of Iberostar properties will be able to use the One Rewards loyalty program, which has more than 100 million members.
The Iberostar Beachfront Resorts brand will be included in a new category called Exclusive Partners in the brand portfolio.
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