A bit of news was broadcast from Musk's account today. The final roll out of his paid verification system will be delayed once again, according to the owner and CEO.
He said to hold off on the Blue Verified relaunch until there was high confidence of stopping impersonation. Will likely use a different color check for organizations.
He echoed the same sentiment in an internal meeting with the rest of the company's employees on Monday. He told the staff that they weren't going to launch until they were confident in protecting against the significant impersonations.
Musk had promised that paid verification would be finished by the 7th of November. He threatened to fire the employees if they didn't finish building the system by that date.
After online resistance, he delayed the initial launch until after the mid-term elections. There was chaos when the checkmark was $8. spoofing popular accounts and sowing discord were some of the things impersonaters did. Eli Lilly probably spent millions of dollars on the first run of verification because it was so crazy. According to a report, weapons manufacturer Lockheed Martin could have lost billions of dollars in stock value after a fake account said it would stop selling arms to Saudi Arabia, Israel, and the US.
A secondary gray checkmark system for governments, companies, and notable entities was implemented by Musk and his skeleton crew in order to address the problem. After just a few hours, the badges were scrapped. The gray mark on some accounts on the site like the New York Times is still there, but it is not certain if it will be changed again.
The blue checkmarks would be back on November 29th. There was a twofold announcement to employees and the public on Monday.
This very public back and forth, lack of a testing system, and general confusion is just part of the process, according to Musk. The process should be trusted by us. He once said that "Twitter will do a lot of dumb things." The platform's legitimacy and draw for users like journalists, government agencies, emergency alert systems, politicians, large companies, and advertisers are affected by every additional ounce of chaos.
Musk might be hoping that a number of new features will keep the most prominent features. The world's richest man told staff on Monday that the platform would include video and voice chat.
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