Even as it scales operations in its existing five markets, Leta is looking for growth in West Africa.
In order to boost efficiency in the delivery of goods to customers and reduce the number of vehicles needed for distribution, Leta has a proprietary route and load-optimization technology.
In its expansion phase, backed by a $3 million pre-seed funding, the startup looks to tap some of the biggest distributors and e- commerce players in Africa. The 4Di Capital was one of the companies that participated in theround. Ken and Charles made investments as well.
Next year will be a big one for us. We have a good understanding of our go-to-market strategy and our product is stable. The capital we have raised will help us to quickly scale into new markets beginning withGhana, where we will launch in December.
A software as a service provider for businesses.
After two years as the VP of product at Delivery.com in the US, he founded Leta to help the marketplace gain last mile efficiency in over 35 states. Delivery problems will continue to be a challenge, he said, because of the job.
He relocated back home to launch Leta as a support service for businesses and marketplaces.
Joshi said that their software is able to show distributors the most efficient route to serve the customers quicker and enable them to use less assets to serve more customers.
It's possible to track the driver, specific goods carried, the loading of the truck to know if space use is maximized, the time spent during the journey, and distance traveled.
Businesses can measure other vehicle metrics like speed, braking and idling time, as well as other data points that define efficiency.
Haulers use the driver app, which shows them all the different stops they need to make, in order, and sign off for proof of delivery. Customers get a link to track the delivery of their orders
Leta has delivered more than 20,000 tons of goods and managed 2,000 vehicles since it was launched.
Pan-African fast-food giant Simbisa Brands is one of the major businesses the startup is currently working with.
We are constantly focused on improving our business to best serve the growing demand. We are seeing savings on our logistics costs and an improved service delivery time thanks to Leta. After working closely with the Leta team, we were impressed with the team, the technology they are building, and the scale of the problem they are solving, which led us to invest in them.
Leta has a first-mover advantage in the region and will continue to build and refine its technology to serve the massive gaps in the market.
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When their fleets are not enough, the company's clients will be able to request additional delivery vehicles.
They will be able to request more vehicles through our software and we will be able to connect them to other providers.
We can matchtributors with the best of the available suppliers on our platform. Instead of renting a truck to a customer for one service, this is a different way of doing things. Load utilization allows a truck to do multiple loads.
The startup is in talks with financial providers to provide asset-financing for clients.
We want to do it in a very structured way, and our technology is a great starting point.
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