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Disney shares surged early Monday as investors were optimistic about what the return of Bob Iger would mean for the entertainment giant.

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Disney has a new leader in Bob Iger.

Getty Images for Disney

The 71-year-old who served as CEO from 2005 to 2020 returned to the helm after a two-year tenure for his successor.

Disney stock rose as much as 10% before ending the day at 98.

The move puts perhaps the best leader in Media at the helm with a mandate to shake things up.

The price target for Iger was set by Wells Fargo at $125.

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Vital Knowledge analysts wrote in a Monday note that Disney has no easy fix for its challenges and that Iger will have a hard time navigating the changing media landscape as well.

Big Number

34% Disney's stock fell from February 24 to Friday, the day before Iger was replaced. The S&P 500 gained 22% in the period.

Key Background

In charge of Disney's parks division, he oversaw a collapse in parks revenue, a clash with the governor of Florida, and financial losses in Disney's streaming business.

Crucial Quote

MoffettNathanson analyst Michael Nathanson predicted in a Monday note that Disney will return some of its magic with a stronger narrative that will drive the stock higher again.

The status of Iger as a partner at the venture capital firm led by the son of a real estate mogul and the brother of a former President is affected by his new job at Disney. Iger joined the company as an advisor. Forbes did not get a response from the firm.

Robert Iger is returning as Disney CEO.