Image Credits: Bryce Durbin
Einride was founded in Sweden with a goal to improve freight transport. The design of electric trucks and an underlying operating system is something that needs to be done today. In the future, Einride will deploy electric autonomously freight, which are purpose-built for self- driving and can't accommodate humans.
Einride founder and CEO Robert Falck told a year ago that he felt a moral obligation to create a green mode of freight transport after years of building diesel trucks. He wanted to automate the role of long-haul trucking.
Falck decided against pursuing self-driving technology if it meant putting software on diesel vehicles. Falck chose a two step process to bring Einride to market. Working with partners to build electric trucks and earning revenue is the first part of the process. The revenue goes back into the business for the second step, which is the development of an autonomously operated system. Einride will most likely have a range of commercial shipping partners by the time it goes to market.
Einride has shipping clients in Sweden and the U.S. It clears close to 20,000 shipments a day.
Einride has completed a public road pilot of its electric car in Tennessee with GE Appliances, launched its electric trucks in Germany in partnership with home appliance giant Electrolux, and introduced its freight charging stations in Sweden and Los Angeles.
We sat down with Falck a year after our initial interview with him to discuss the challenges of reaching autonomy, why the Big Tech crashes are healthy for the industry, and what consolidation looks like for the industry.
An interview with a founder of a transportation company has been edited for length and clarity.
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