A former Facebook executive says that there won't be a "bully management culture" at the company.
Chris Kelly, an early investor in the company, said that the strategies that worked at Musk's other companies won't work at the micro-blogging site. Kelly spoke at a Sky News event in London.
Kelly said that he is able to do some pretty amazing things, but has got into an area that is well outside his depth, and that is not going to work at a company likeTwitter. When he was in charge, he should have taken a more measured approach.
Sharing Kelly's sentiment was Dex Hunter-Torricke, a former communications head who now advises Facebook on moderation.
Making quick decisions about content policy is not the right way to go, according to Hunter-Torricke.
After taking over the social network, Musk immediately made changes. Half of the company was fired by him. He asked some laid off people to come back after he realized they were still needed.
Musk sent an email to employees telling them to be extremely hardcore and work long hours. Employees could either agree to this or leave. The link to indicate your interest was included in the email. The number of employees who didn't click "yes" was between 1000 and 2,000.
Changes Musk made to the platform have roiled companies and politicians.
Many firms have stopped advertising on the social networking site because of Musk's views on free speech and hate speech.
Drugmaker Eli Lilly and defense contractor Lockheed Martin are some of the companies that have been hurt by Musk's debacle. Thanks to a new $8 monthly subscription service, any account could be verified. The service was paused days after it was launched.
Esther Crawford said that Elon is willing to try a lot of things. To ensure the long-term health and growth of the business, the goal is to find the right mix of successful changes.
Kelly thinks Musk's style will hurt the company in the long run, saying at the event today that the cutbacks and chainsaw Musk has taken to the company does not bode well for its future.
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