Alex Wilkins is a writer.

Woman standing in aisle of server room

We don't have enough words to describe the amount of data produced on the internet.

Isakson is a photographer for Digital Vision.

At the General Conference on Weights and Measures in Versailles, France, on Friday, a vote was taken to confirm the new prefixes for the world's largest and smallest numbers. For very small numbers, ronto and Querto are suggested.

Every measurement is underpinned by the International System of Units. It sets how large and small numbers should be named.

The last expansion to this naming scheme was in 1991, when the numbers with 21 or 24 zeros were given a new name, Zetta and yetta. The amount of data generated by the internet makes them more useful than they were at the time.

The National Physical Laboratory, the UK's measurement standards centre, says that there has been a lot of speculation in the popular media.

For instance, brontobyte has been informally used by some to describe 10 27byte, while the unit conversion has changed from 10 27byte to a hellabyte. Brown says that these don't fit with the SI naming scheme because the letters "b" and "h" are already used for prefixes or other units.

The proposal that the member states voted for was drafted by Brown. There were no objections to the new prefixes for 27 and 30 zeros.

It might take a while for scientists to get used to them.

Some scientists are not sure if they will help at all. Mike Merrifield is an astronomer at the University ofNottingham, UK.

Astronomers already use the non-SI jansky for measuring the weak strength of the microwave background, which is caused by the big bang.

The benefits of science communication are clear. If you use standardised approaches, you will be able to communicate more clearly.

The names seem random, but they follow strict guidelines.

Brown thinks we will be waiting at least 25 years for a bigger or smaller prefixes. It is difficult to predict the future, but I believe that this will see me out for my retirement.

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