On Friday, the Minnesota Twins unveiled new uniforms with a redesign of their home, away and alternate looks.
Twins executive vice president Joe Pohlad said it was a culmination of an evolution. It's a depiction of that. We haven't completely changed our marks since 1987 and we haven't made a significant change to our uniforms in a while. It was the right time.
There were elements from different eras of the Twins' uniform. The change in how fans consume baseball is one of the reasons for the redesign.
Wolff said that a lot of the way fans engage with their teams are done on their cell phones.
The Twins script is written in red across the chest of the new home jersey. When the Twins won the World Series in 1987, the "WIN" in Twins was emphasized. pinstripes were only on the alternate home uniforms from 2010 to 2018.
Matthew Wolff, who grew up a Twins fan, said the goal is to create something timeless. The more successful the logo is the longer it lasts. City connect are timely with uniforms. The core identity of a team is supposed to last.
There is a new hat with a white "M" and a red mark meant to represent the North Star in the uniforms. The team will wear a hat showing the letter for the first time in three years.
The 'M' hat has a strong passion for it that we discussed bringing it back. We didn't want to make a big deal out of it. We wanted to do something else.
There is a red North Star on the location of Minneapolis and St. Paul.
The Twins have a new uniform with a cream base and "Twin Cities" written on it. A dark navy blue and an all-navy hat completes the look.
Wolff was a lifelong fan of the Twins.
As good as it gets, that's it. Wolff said he would ask again in a couple of years. I will die a happy man if the Twins win the World Series.
All Rights Reserved © 2024
