Fans will not be allowed to purchase alcohol during the World Cup.
It means that fans won't be able to buy a beer at stadiums due to the sponsorship of soccer's governing body.
The opening match of the World Cup is just two days away and now no one will be allowed to consume alcohol inside the stadium.
The sale of alcoholic beverages will be focused on the FIFA Fan Festival, other fan destinations and licensed venues, and the sale of beer will be removed from the perimeter of the stadiums.
The sale of Bud Zero will not be affected by the World Cup.
The stadiums and surrounding areas will be provided with an enjoyable, respectful and pleasant experience for all fans.
The tournament organizers appreciated the understanding and continuous support from the company of their commitment to cater for everyone during the world cup.
The World Cup organizers had previously said that beer could be purchased at the stadium's perimeters from three hours before kick-off to one hour after the last whistle.
It is believed that the impact of alcohol sales on fans for whom drinking is not part of the culture is a concern for the state of the country.
Fans will still be able to drink alcohol in designated fan zones, with the price of a beer going to £12. The incident raises questions about the degree to which football's governing body has control over the event.
It will have a sponsor that is not happy with it. It will be interesting to see what impact this will have on the commercial deal, as it is reported that the company is paid over $60 million a year to be one of its top-level partners.
A post from the company's main account was deleted on Friday.
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The lateness of the decision was criticized by the football supporters' association.
"Some fans like a beer at a game and some don't, but the real issue is the last minute U-turn which speaks to a wider problem - the total lack of communication and clarity from the organizing committee towards supporters."
"If they can change their minds on this at a moment's notice, with no explanation, supporters will have understandable concerns about whether they will fulfill other promises related to accommodation, transport or cultural issues."
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