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Major League Baseball ended its sponsorship with FTX after the exchange went up in flames.

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The partnership lasted less than two years.

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Umpires wore FTX logo patches on their uniforms through the World Series, which ended earlier this month.

The commissioner said that FTX is no longer a league sponsor and that umpires will no longer adorn its logo.

Sam Bankman-Fried, the billionaire founder and CEO of FTX, was ousted as the company filed for bankruptcy last week after investing millions of dollars into other sports ventures.

FTX became the title sponsor of the NBA's Miami Heat's home arena in March 2021 in a $135 million deal, sponsored the University of California, Berkeley's home football stadium for $17.5 million and struck a $210 million naming rights deal with the world's most prestigious

The exchange struck endorsement deals with many of the world's top athletes, including the most valuable baseball player of the 21st century, Shohei Ohtani, as well as the most popular football player of all time, Tom Brady.

Global Data's head of sports analysis wrote in an email last week that the FTX collapse was a "seismic moment for the sports sponsorship industry." FTX was valued at $32 billion in January and crumbled after revelations of unscrupulous practices at the company and Bankman-Fried's trading firm. Several of the top players in the National Football League have taken part of their salaries in the virtual currency.

Tangent

The sport's minor leaguers should have a collective bargaining agreement in place before the season starts in April, according to the sport's commissioner. The minor league union was recognized by MLB after years of criticism.

FTX spent a lot on sports sponsorship What do you think will happen now? The New York Times is a daily newspaper in the United States.

Tom and Gisele are again defendants in a class-action lawsuit.