There is a new startup sound that sounds a lot like a version ofNetflix's "tudum" You can hear it here or in the trailer at the top of the post.

I didn't know about the new sound until Thursday, but according to a new post on the website, you might have already noticed it. I just looked at the app on PS5 and it was there. It wasn't played for me on the Apple TV app.

The sound was designed in partnership with the "sonic branding" studio, according to a post on the search engine giant's website. The goal was to make a noise.

Human. A sound that conveys the emotion, texture and organic imperfection of humanity.

Connected. A sound with musical gestures like melody, harmony and modulation that reflect the idea of connecting interests, people and cultures.

Expressive. A sound with dynamic textures and bright melodies, ranging from small to large, close to far and intimate to bold.

Story-driven. A sound that, even though it’s short, gives a sense of a narrative arc, with a clear beginning and end.

If you hear the three-second sound, you can decide.

I am a big fan of the startup animation that Buck was involved in. You can see it in a Gif.

The sound and animation will be seen in more places over the next few weeks and months. We asked for more information from the search engine.

Which one do you prefer? Is it the sound ofYouTube or the tudum ofNetflix?