The flagship graphics cards from the two companies aren't normal. Maybe they shouldn't be expected to be. In 2020,AMD showed it had the potential to catch up to Nvidia in raw gaming performance, and of course, they want to keep that lead.

More than inflation, it was flat.

Both companies have new graphics processing units that have bloated in a way we have not seen before. Inflation has been inflated more than it has been. In a way we haven't seen this decade before, they're both huge and expensive.

The chart I made was for you to see.

The chart shows dramatic rises in volume and price with 2022’s graphics cards, volume was mostly flat previously and prices previously rose slowly.
This is not normal.
Line chart by Sean Hollister / The Verge, using Flourish, with some dimensions by Tom’s Hardware

We are in the middle of a dramatic economic downturn, if not an actual recession, and we have had inflation of 15 to 16 percent since the release of the last flagship graphics cards from the two companies. The starting price of the 4080 is more expensive than the 3080 The 7900XT is more expensive than the 6800XT.

Tom found the new graphics card to be 50 percent faster than the previous generation, but this isn't unusual for a new generation of graphics cards. Performance is close to the point. The 4080 and 7900XT are not the same as the 3090 Ti or Titan because they have excess memory and exotic cooling.

Performance doesn't matter if you can't afford a $1,000 graphics card or if you can't fit it in your budget, the volume of these graphics cards has grown 30 to 60 percent in a single generation

We had already seen almost every third-party vendor selling these companies' last-gen chips on boards with bloated prices and sizes. One reader suggests that the high prices are just meant to point out the excess inventory of last-gen graphics cards by these companies.

I am not the only one who notices these trends, many reviewers aren't pulling their punches with headlines like " a powerfulGPU with a big pricing problem", " overpriced by $500", and " a greatGPU where the math doesn't always add up." There is a lot of praise for the fact that the flagships are still starting at that bloated 38 percent price increase over 2020's graphics cards.

I don't think these companies will be deterred by the great shortage of graphics processing units. The PS5 was able to become the fastest-selling PS because of its large size. According to PCMag, the launch of the RTX 4080 instantly sold out, with all the usual e-tailer annoyances.

The renaissance of portable and affordable small form factor PCs over the past decade has made them less viable due to trends like these. I'm probably going to cry if I can't put a future 5060 Ti or 8700XT into a small case.