David Seymour is the COO of American Airlines.
In a series of announcements timed to coincide with the release of the airline's new "Flagship Suites" offering, the COO unveiled a new strategy that will curb passenger enjoyment.
The new era in American Airlines travel is marked by today. Strict guidelines have been given to our employees to reduce passenger happiness. According to Seymour, flight crews and gate agents will be measured based on the number of negative interactions with passengers under the new guidelines.
Senior leadership was concerned about passenger satisfaction recently climbing to unheard of levels. With a record-high Net Promoter Score of -11 the airline's COO was forced to take dramatic action in order to bring passenger satisfaction back in line with brand norm.
Some of the new tactics the airline will use were highlighted in the press release.
Other airline CEO's are keeping a close eye on the measures before implementing their own joy reduction metric, according to reports.