The all-you-can-fly pass was announced a few weeks ago. The pass was limited at the time, but we now know how much it would cost.
Some people will be able to get good value from the limited number of passes that are available. There is a catch. Several of them.
I wasn't sure how good the pass would be when I wrote about it a few weeks ago. The vague wording used by Frontier made it seem like there would be a lot of restrictions when using the pass.
That is correct. Pricing will be the first thing we start with. The passes are valid for one year. You will pay $1,999 per year for one of these passes if they sell out and you renew. I don't think anyone would invest $2k in an opportunity to torture yourself fly Frontier an unlimited number of times in a year, so that $2k price point is just there for anchoring to make people think $600 is a steal.
"Bookings confirmed ahead of travel" is a bullet point in the announcement. I was led to believe that that was some of the vague wording.
Maybe it should be taken at face value – that there’s no need to worry about the pass only being valid on standby flights. However, it could also mean that you’ll only be able to book flights within a week of when you want to travel. They’re being truthful that your bookings will be confirmed ahead of your travel, just not as far ahead as you might like. Or maybe it’ll be the other end of the spectrum – that you’ll need to book your flights at least 3 months ahead of your required travel dates.
The Go Wild! pass is even more restrictive than that. You can't book until the day before departure. It will be a deal killer for anyone who would like to know in advance that there will be a seat available for them. It might make for a fun Choose Your Own Adventure experience. Do you want to go away for the weekend? If you spin the Frontier roulette wheel, you will be able to see which flights have seats available.
Other features are similar to bugs.
The Frontier GoWild! pass can be used by a small subsection of people who have a lot of flexibility with their travel dates. It's a big investment for a pass that could be difficult to use.