The new date is November 29th, according to Musk. The new date comes just a few days after the company paused the roll out and halted new sign-ups after the site was overrun by prankers and scam artists. The company was given enough time to make sure that it is rock solid, according to Musk. The company has brought back official labels in order to assure advertisers. Musk said that verified users will not be able to change their display names without losing their check mark. Punting relaunch of Blue Verified to November 29th to make sure that it is rock solid Since the launch of paid verification on the platform, more brands have pulled out of it. Musk has suggested that companies may be able to identify official accounts, as well as other accounts that are actually associated with them. It is not clear how that idea fits into the new verification plans. We tried to get in touch with the company, but they no longer have a communications team.