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Now is the best time to apply for the Chase Reserve.

This is great news for those with the Chase Reserve, as Chase and Lyft have just expanded their partnership.

Chase Sapphire Reserve offers Lyft Pink All Access membership

Two years ago, when Chase and Lyft first began their partnership, they included a pink membership for premium card members. This is coming back.

Those with the Chase Sapphire Reserve have the option to receive a complimentary Lyft Pink All Access membership, which retails for $199 per year, and is the most premium membership option from the company.

This is free for two years, and in the third year you can get a 50% discount on the membership cost, if you don't mind.

This is in close proximity to the Chase and Lyft partnership. Those with the Chase Sapphire Reserve can earn 10x UltimateRewards points. I value Chase points at 1.7 cents each, so to me that alone is a huge return on spend, which is huge

Adding even more value to your spending is the fact that you can earn points for your purchases with either the Alaska Mileage Plan or theHiltonHonors program.

How to activate your two year Lyft Pink All Access membership

It's easy to sign up for the pink all access membership. You need to make sure that your Chase Reserve is linked to your account.

You can see the menu on the left side of the screen if you click the three horizontal lines at the top left. You can click on the pink thing.

Activate Lyft Pink All Access membership

On the next page, you should be prompted to sign up for your membership.

Activate Lyft Pink All Access membership
Activate Lyft Pink All Access membership

Once you agree to the terms, your membership will be activated and you will be able to use your perks immediately.

Activate Lyft Pink All Access membership

What are the perks of a Lyft Pink All Access membership?

The two membership tiers are pink and all access. What are the benefits of pink access?

  • Free Priority pickup upgrades to get picked up faster 
  • Member-exclusive pricing including 10% off all Lux rides
  • Cancellation forgiveness, cancel up to three times per month for free
  • In-app roadside assistance for your own car, free up to four times a year
  • Free Grubhub+ for one year 
  • Free SIXT car rental upgrades
  • Free, unlimited 45-min classic bike rides
  • Free unlimited ebike and scooter unlocks
  • Discounted ebike and scooter rates
  • Three bike or scooter guest passes per year

This adds value to the Chase Sapphire Reserve

It's much easier to justify the annual fee on the Chase Reserve now that this development has been made. Premium credit cards offer many different types of limited time partnerships.

It is valid for two years and is even valid for those who took advantage of the pink membership when it was first introduced.

It can be difficult to crunch the numbers on premium cards, but I think it will be worth it for many people. This is a great incentive to have the card if you want to justify the annual fee, or if you want to pick up the card.

The partnership between Chase and Lyft is a game-changer if you want to. Being able to earn 10x Chase points and get Lyft Pink All Access benefits is an awesome combination that makes using it a no-brainer.

Bottom line

You can get a two year membership to the Chase Sapphire Reserve for $199 a year. The ability to earn 10x Chase points is offered with this.

It's easier to justify holding onto the Chase Reserve now that this feature is available. Chase and Lyft, you did a great job!

What do you think about Chase's addition of a membership?