The beer stands are being moved to less prominent spots just days before the World Cup starts. It's the latest change in World Cup planning that began more than a decade ago in a majority- Muslim state where alcohol sales are strictly regulated. The long-established Budweiser deal that was renewed 11 years ago was one of the commercial partnerships that the country consented to respect. The previews for the World Cup in 2022.
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Beer sales will be allowed at the stadiums and official fan sites of the World Cup.
On Saturday, just eight days before the first games, the agreement was changed to make it easier to serve beer with alcohol in stadium perimeters.
The company said in a statement that it was informed on November 12 that the concession outlets would be relocated. The fans will get the best experience at the World Cup.
There are final plans for the World Cup.
The Supreme Committee for Delivery & Legacy said that the plans include venue management teams that enhance the requirements for all competition venues.
The organizers wouldn't say who took the decision, but they did say that it had a direct impact on the location of certain fan areas.
One of the most prominent positions for sponsors outside of Moscow's Luzhniki Stadium was once held by a Budweiser beer stand.
The red tents for Coca-Cola and Budweiser were placed next to the statue of Vladimir Lenin in front of the stadium entrance.
A second-tier sponsorship such as Budweiser is worth tens of millions of dollars.
Beer with alcohol can be served before and after games in the stadium after a compromise was announced in September. During games, only alcohol-free Bud Zero can be served.
Corporate clients will be able to enjoy champagne, wine and spirits at stadium restaurants and lounges. A range of alcoholic drinks can be purchased at most high-end hotels and cruise ships that are being used for the tournament.
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