GroupM, the world's biggest ad company, is telling its clients that buying ads on the platform is "high-risk", according to platformer. It's the third advertising powerhouse to tell corporations that they might want to take their money somewhere else.
GroupM works with some of the world's largest companies. There is a lot of overlap between GroupM's list of clients and the graphic about how a few brands make a lot of everything at the grocery store.
GroupM is worried about a number of things, including the large number of executives leaving or being fired, the wave of high-profile impersonations, and the fact that many of them are fake. GroupM wants to see a lot of things if it wants to get rid of its high-risk label. There is a list of things.
New IT Security, Privacy, Trust and Safety executives "Establishment of internal checks and balances", transparency around plans that will affect user or brand safety, and ability to enforce the platform are some of the new IT Security, Privacy, Trust and Safety executives.
Zero percent surprising is what those requests are. Companies don't want to advertise on platforms where their messages, carefully crafted to be as offensive and distasteful as possible, appear next to blatant hate speech, conspiracy theories, or a fake-yet-verified version of their profile posting.
GroupM didn't reply to the request for comment. The communications department has stopped reaching out to such requests. According to an internal message seen by Platformer, GroupM's requirements are being worked through.
Musk has said that he wants to get rid of advertising for revenue, but he isn't there yet. A lot of people can't buy the company's premium Blue subscription service because it was temporarily suspended. According to Musk, the company is burning through $4 million a day and he has saddled it with debt he used to purchase. Advertisers are becoming less willing to give money to the micro-blogging site if it wants to continue.
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