Even though the NFT market is collapsing and the third largest exchange went bankrupt last week, Nike is still going to get in on the game. Users will be able to buy and sell virtual shoes and apparel on the platform.
According to Nike, you will one day be able to use its assets as Wearable items in digital games and other Immersive Experiences. Don't expect to buy anything when you sign up for the platform on November 18th. Nike will allow creators to enter a community challenge to win the chance to co-create virtual product with Nike and earn a royalty on any sales.
Nike bought a company that made NFTs and sneakers for the metaverse.
The vice president of Nike Virtual Studios says that they are shaping a marketplace of the future with an accessible platform. The.SWOOSH community and Nike can work together.