As more brands pull out of Twitter, SpaceX buys big Twitter ad package

One way for Musk to inspire confidence is by becoming an advertiser himself. According to CNBC, Musk's other company plans to begin advertising Starlink satellite internet to customers in Spain and Australia, as well as buying one of the premium advertising packages fromTwitter. According to internal documents reviewed by CNBC, the company could potentially invest up to $250,000 on the campaign.

The advertising package is not special according to Musk. CNBC described the advertising investment as large, but the CEO of the two companies disagreed.

Musk said that SpaceX Starlink bought a small ad package to see if it worked in Australia and Spain. I did the same for Facebook, Insta, and Google.

It's true that Musk has been motivated to grow Starlink's customer base. Forbes reported in February that Starlink could be making $25 million a month if there were a lot of users. Forbes said that if Musk kept finding new customers, the cost of launching the service could be quickly recouped.

According to Forbes, there is a real business here and additional customers will continue to amortize the company's costs quicker. The premium options included higher-bandwidth Internet services for rural businesses, as well as $5,000 per month internet for oil rigs.

It has not been considered a source of new customers by the company. According to current and former employees, the company has not typically purchased large advertising packages from the social networking site.

It's possible that Musk has learned how to use the social platform to his advantage. It's possible that this large advertising buy is Musk's way of showing that he's still willing to put his money where his mouth is.

Ars did not get a response from the company. According to reports, the communications office has stopped working.

How big was SpaceX’s Twitter advertising package?

Musk has denied that he commented on the size of the advertising package. According to CNBC, the advertising package is a campaign to take over the social networking site.

There are two types of takeover packages that advertisers can purchase from the social networking site. A trend takeover is where brands can place an ad next to a topic that's popular. A timelines takeover is where brands are assured their ads will be at the top of timelines. When users log in, a brand's ad is the first one they see.

The timeline takeover is similar to a TV ad or a billboard in a location where millions of people will see your brand's ad.

The timeline takeover is one of the biggest ad packages that the company could have bought, according to Musk. The takeover gave advertisers access to the most premium, mass-reach placements, according to the business page.

It's not big enough to make up for all the advertisers pulling out of Twitter, even if the advertising investment is considered small or large. It seems like it is quite small for someone like Musk.

Musk insists that SpaceX has invested in advertising for Starlink across all the major social platforms, and so it's possible that SpaceX doing such big business with Twitter for the first time has nothing to do with Musk owning the platform and more to do with a bigger bid now to drive Starlink

Musk is adjusting to his new role as a public figure and shows that he doesn't have a good idea of the marketing value of the micro-messaging service. Many social media managers didn't like Musk's claim that he drove a lot of clicks to other websites. The internet's biggest click driver. Before Musk deleted his account, users of the social network added context, fact-checking Musk and clarifying that they drive less clicks than other networks.

One person who joined those calling Musk out for lying was a former employee of the company.

"This is 100 percent false, and Twitter knows it, because it knows it can't compete with platforms like Facebook as a traffic driver," he said. There are other strengths of the site. She said that marketing is more important than clicks.