Red Roof Announces Collaboration With HotelKey at Brand Conference

Red Roof announced a collaboration with HotelKey on an advanced enterprise platform that further enhances Red Roof's cloud-based technology across its more than 670 properties nationwide. Property management, central reservations, inventory management, loyalty integration, and a rich suite of other products will be part of the platform. The partnership was released at the Red Roof's brand conference. Red Roof is celebrating its 50th anniversary this year.

Red Roof's commitment to delivering the best experience and value in the lodging industry is underscored by the impact of this state-of-the-art system. The most effective solutions to help franchisees streamline operations are provided by HotelKey.

The partnership allows for the franchisee to manage their properties from any device. HotelKey makes it easier to integrate with third-party OTAs. Hotel operations include the front desk, accounts receivable, housekeeping and maintenance, point of sale, and inventory management.

Ted Hutchins, Red Roof chief information officer, said that HotelKey's platform has a major benefit. Front desk managers will find this a game-changing change.

"HotelKey is committed to building state-of-the-art products for the hospitality industry, and our partnership with Red Roof provides a robust next- generation enterprise platform to support the brand's franchise community." Our collaboration with Red Roof shows what they are known for: genuine relationships, real results, which we are using to benefit their guests.

HotelKey has purpose-built their platform for the enterprise chains. Our platform allows our enterprise clients to build and compose new proprietary guest experiences using our core platform APIs, which is not only full of enterprise-grade features andFunctionality, but also allows our enterprise clients to build and compose new proprietary guest experiences using our core platform APIs Red Roof properties will be able to experience our platform and use it to build new experiences. The partnership will allow us to build a loyalty system for our current and future clients.