Ad agencies are recommending that big corporate clients pause Twitter ads

A major advertising agency has recommended a spending pause on its client's campaigns due to the chaos of the Blue verification roll out.

According to an internal memo obtained by The Verge, Omnicom Media Group cited potential serious implications for brands following recent events. Apple, Mercedes-Benz, and Mcdonald's are some of the brands represented by Omnicom Media.

The new verification system that allows anyone to get a blue check on their account as long as they pay an $8 per month fee is related to the safety concerns that have been warned to clients. Many high-profile figures and brands have been impersonated on the app after a rush launch. The service for new customers has been disabled.

There is evidence that the risk to our client's brand safety has risen sharply to a level most would find unacceptable. If the platform can prove it has reintroduced safeguards to an acceptable level and regained control of its environment, we recommend pausing activity on the platform.

Interpublic Group also sent a memo earlier this month. According to CNBC, the ad giant advised its clients to stop spending money on the social network until there was clarity on its plans. The platform has been suspended by other major brands in recent weeks. Play bill is leaving the app completely.

Tweet may have been deleted

(opens in a new tab)

Since Musk took over, there has been a lot of turmoil. Massive revenue drops and mass layoffs have been experienced by the social media giant. Musk promised that he would not allow the "free-for-all hellscape" of the platform.

Tweet may have been deleted

(opens in a new tab)

Tweet may have been deleted

(opens in a new tab)

Tweet may have been deleted

(opens in a new tab)

According to the internal memo, the company has formally requested that the issues on the platform won't affect compliant processes, operations, products, brand safety, and client investment. It goes on to say that "due to the lack of senior leadership in these areas, Twitter has not been able to give those assurances"

The resignation of key privacy and security executives could lead to heavy FTC fines for Musk and his company. The company was fined $150 million for using user information to target ads. If the headaches on the app continue, there will be more fines.