The power of a million angry shit-posters was shown by users when they dropped the stock of Eli Lilly with a single message.

A fake Eli Lilly account that had purchased a blue verification check mark used Musk's new Twitter Blue subscription option to announce that they were free to use. The blue check mark on the account has vanished.

There was a 4.5 percent drop in the company's stock price over the course of a few hours.

In a week of stress, it was only one moment. Impersonations of sports figures quickly turned into a free for all of misinformation. It's not new to the social media app, but it's more like a blue check-enhanced joke. It didn't always work, but one which saw users trying to get their accounts and usernames to look as close to the real thing as possible, with just the blue check standing in misinformation's way.

The democratization of the blue check is making it worse. Eli Lilly and Company was one of several companies that were impersonated by the government and corporations.

The first hint of a new kind of guerrilla social media posting, pushed against the corporate monetization and control of beloved sites, came from the clamor from the comedians. Users decided to expose the absurdity of the corporate presence and call out the unethical histories of the brands themselves. Eli Lilly and Company's stock price might have fallen this week, but the price ofinsulin for individuals has not.

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There is a question as to whether the "fall of Twitter" is a new form of protest. Is it the culmination of years of bad posting?