In the US market, TikTok's in-app shopping feature is starting to be rolled out. The company is testing a feature that will allow users to purchase items directly inside the TikTok app.
The US has a slower start to e- commerce than other parts of the world. After a slow start in the US, the company is about to bring live shopping features to the site.
Laura Perez confirmed that a new feature is being tested in the US, but didn't give any more information. It used to be limited to the UK, Indonesia, and other countries in the region. US businesses are being invited to the new shopping program by TikTok, with access to international sellers later.
TikTok is working with companies to bring live shopping to users in the US. The platform has been recruiting for jobs related to US based fulfillment centers that would provide warehousing and returns for customers.
The e-commerce industry has seen tremendous growth in the last few years, and its future growth cannot be underestimated, according to a job listing. TikTok is an ideal platform to deliver a brand new and better e- commerce experience to our users.
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