As a "record-breaking" year for the line ends, the UK boss has promised to maintain investment levels in the trade.
Despite a challenging first quarter, the line saw record booking volumes in the next six months to make it the best ever year in the UK.
Antonio Paradiso, UK and Ireland managing director, said that over 3000 travel agents now sell MSC Cruises, up from just under 100 agents in 2016 and that 70% of the company's UK business is ex-UK bookings.
In the UK, ex-UK bookings made up 30% of the line's business in 2019.
The year has had a record-breaking year according to Paradiso. After the second and third quarters, we have seen our best year in the UK.
When he first moved to the UK, the UK was in the top 10 source markets, but now it's in the top 5.
One of the fastest growing markets is the UK. What do you do to grow? Adding more capacity and expanding the distribution network are two things that can be done.
The line will invest in TV, media, and agents according to the man. It will be the same amount of money.
We will see similar volumes and trends to this from the third week of January. I think that is my guess.
We can't say when the wave season will begin.
There will be a sales gap between Christmas and Blue Monday, according to him. It will be determined by time.
The 100 UK agents were invited to the naming ceremony.
When asked what criteria the line used to decide which agents to invite, Paradiso said, "We're taking into account their support throughout the Pandemic and their performance."
It's important that they see the ship, because they deserve it.
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