The request by the Danes for their players to be allowed to wear pro-human rights training shirts at the World Cup has been turned down by the sport's governing body.
The DBU asked if the players could wear shirts with the words "human rights for all".
The governing body of world football forbids all political messages and has asked teams to focus on football.
The decision was accepted by the D BU, despite the fact that it is a political message.
"For me, this is a jersey with a very simple message about human rights, and that's what I like about it," Jensen said.
Same-sex relationships, human rights record and treatment of migrant workers are some of the issues that have come to the attention of the country.
Hummel designed a third, all-black kit to represent the "colour of mourning", as well as "toned down" shirts for the World Cup that will be worn by Danes.
Any team equipment, including clothing, is not allowed to show any political, religious or personal slogans.
Jensen said that it was the right thing to say that we couldn't do it. It is possible to prevent all sorts of weird things. We don't believe it was weird.
He said there was no politics in it. We believe that the human rights are universally accepted.
We had to take that into account.
Football should not be dragged into ideological or political battles.
10 European football associations said "human rights are universal and apply everywhere" in response to the letter.
The manager of England said on Thursday that it was "optimistic" that football would be the focus of the nations.
The captains of nine European teams will wear 'One Love' armbands as a message against discrimination.
It was a mistake to award the World Cup to the country, according to the former president of the sport's governing body.
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