LeBron James, Joe Biden and Nintendo all impersonated by user of Twitter's new 'blue check' verification feature

When the new verification system led to a wave of people pretending to be household names, it backfired spectacularly.

The site's blue marks of authenticity can be purchased for $8 a month.

Musk said that the new system would make the platform more equal between regular users and people with check marks. He said that charging users for verification was the only way to defeat troll armies.

Since it made the mark of authenticity accessible to those willing to pay the subscription fee, accounts that were once more obviously fake have been given the ability to get themselves verified, giving them the appearance of being the real people or organizations they are.

A lot of newly verified accounts have taken advantage of their newfound status on the platform to pose as high-profile figures, like basketballer LeBron James and former New York City Mayor Rudy Giuliani.

Many of the accounts have been stopped by the platforms, but they were still able to reach a lot of people. Many people spouted obscenities and conspiracy theories.

The account pretending to be James under the handle "KINGJamez" took to social media to say the NBA star requested a trade from the LA Lakers. The account appeared to have been removed from the social networking site.

Nintendo and Apple have been impersonated.

When contacted by Fortune, a person from the company was not available for comment.

A new "official" label will help users distinguish between verified accounts and blue checked ones.

The gray label was canned just hours after it was launched, with Musk describing it as an aesthetic nightmare.

At the beginning of November, Musk said that subscribers to the service would be given priority in replies, the ability to post long-form video and audio, and would see less ads on the platform.

Initially, Musk had floated the idea of making the monthly subscription for a verified account $20, but lowered the price after widespread backlash from users.

King wasn't the only high-profile person who criticized the new verification system.

Almost all of the people who voted in the poll said they wouldn't pay to verify their accounts.

Musk spent the morning laughing at the fake accounts and asking his followers for information on bots.

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