Kavall, a Swedish grocery delivery company, is giving some of its users a physical button that will randomly pick a recipe and have the ingredients delivered by bike in around 10 minutes. The company says that the feature is meant to help people who have decision fatigue, but honestly, the idea of getting a surprise bag of groceries just seems too fun to not exist in the world.
Kavall says that a limited number of users have the button, which is stamped with the word "unplan," if the company's images are to be believed. Kavall's app can be used to order a random meal kit for people who don't have a button.
Press the button and stop trying to figure out what to eat.
It feels like a blend of Amazon's Dash buttons, grocery delivery services, and at- home meal kits that promised to take most of the decision-making out of cooking. I used Hello Fresh because I was tired of making decisions about dinner, but I had to buy it a week or so in advance. Kavall's version would be useful for those nights when you don't know what to cook and don't want to.
It is not clear if Kavall will keep this idea going after its pilot, but it seems like it could be copied by other apps. The press release doesn't say whether you can set limits, which would be useful for a lot of people who want to use the feature People with allergies might want to be able to limit the recipes the app is choosing from to a list of the ones they can eat.
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