Just a few hours after they were first spotted, the gray badges were gone.
The billionaire owner of the micro-messaging service responded to a message about the gray check being gone. The leveler will be blue check.
The purpose of the gray checks was to help the public identify legitimate accounts for public figures, celebrities, news outlets, and other high profile users. That is what the blue check was for, until Musk said the verified badges would be available for purchase on the platform.
An additional gray check will be used to designate high-profile accounts. This morning, politicians, news outlets, celebrities, and brand accounts were double-verified.
The staff of the social network have been working around the clock to get the new version of the service out. The official label will be limited to government and commercial entities at first, not individual users, according to Esther Crawford. With Musk at the helm, the environment and priorities at the company will likely change.
Musk warned that the company will do a lot of dumb things and keep what works. There were no sacred cows at the company according to Crawford. It took them a few hours to figure out that gray checks were not a good idea.
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