The official label that would have been used to identify companies, major media outlets, public figures, and others who are in danger of being impersonated on the social network will not be moving forward.
The "OFFICIAL" checkmark that was provided to some accounts along with the standard white and blue verification badges was killed by Musk.
Musk said that the blue check would be the leveler. The white checkmark on a blue background was traditionally provided to higher-profile accounts that went through a verification process, but with Musk's takeover of Twitter, the badges will be provided to all users who pay a monthly fee for the service.
When the checkmark becomes available to anyone who pays, there will no longer be an identity verification system on the site.
Esther Crawford explained yesterday that the official label would be added to selected accounts. Government accounts, commercial companies, business partners, major media outlets, publishers, and some public figures were going to be given the official label.
It's not clear if there will be another method for differentiating between account types, but it sounds like Musk won't allow it. Musk made the move after verified users began changing their names to him.
Crawford claims that the official label is still going out as part of the launch of the new service. She says that what Musk meant was that the "official" label wasn't going to be given to individuals. As of right now, the official labels that were provided to some accounts earlier today have not been restored. There is no word on when the labels are going to come back.
The official label is still going out as part of the @TwitterBlue launch -- we are just focusing on government and commercial entities to begin with. What you saw him mention was the fact that we're not focusing on giving individuals the "Official" label right now. — Esther Crawford ✨ (@esthercrawford) November 9, 2022
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